This tutorial shows how to create videos through the use of a form (similar to Google Forms or Typeform), which will then be automatically posted to Twitter via Zapier (optional).
A simple but effective way to make your tweets more engaging is to use an animated GIF or video as part of your post, such as the one below. There's one problem here: this seems like an awful lot of work for each tweet, right?
What if I told you you could generate such a video automatically with the same ease as any other regular tweet? This guide shows you how to create Twitter videos like the one below using a simple form that you can access anywhere (even on your phone while on the go!).
Tip: This tutorial focuses on Twitter videos, but it works for Facebook videos too! It's the same process, just choose Facebook Pages - Create Page Video as the Zapier action.
These are the tools we'll use:
First, we'll create a template in Creatomate that we'll use for our Twitter videos. There are over 100 pre-made templates you can choose from, or we can design our own video template completely from scratch using the video editor. Then we'll turn it into a form to create videos quickly and easily. As the final (and optional) step, we will set up a Zapier workflow for posting these videos to Twitter automatically.
Let's get started!
Log in to your Creatomate account, navigate to the Templates page and click + New. You can start with a blank canvas to design your own template or use one of the ready-made templates from the gallery and customize it to your needs. For this tutorial, let's go with the Colorful Tweet template from the Featured category. We'll pick the 1:1 Square size and click Create Template to open the template in the editor.
Each video template is made up of elements such as texts, images, and video clips. As we turn our template into a form, these dynamic elements will map to input fields, letting us replace the content in our video directly through the form.
We're using a template in this example that has two dynamic elements: Text and Gradient. As a result, our form will have two input fields to replace the text and gradient image in our video. In this case, however, we also want another text field within our form to pass through the tweet's text. We'll make this possible by adding a hidden text element to our template. Make sure the text element is dynamic, hidden, and renamed to Post, as demonstrated in the video below:
Feel free to make any other changes to the template. Once you're happy with the design, let's continue to the next step where we'll turn it into a form.
Click Use Template in the upper right corner of the template editor. Go with the Form to Video option and toggle the switch to Enable Shareable Form. By clicking Open in new tab, we'll be taken right to the form we just made. As our form's URL is public, you can send it to whoever you like (or bookmark it on your phone!).
As you can see, our form has three input fields; Gradient, Text and Post – just like the dynamic elements in our template. A live preview will show us what the final video will look like. Let's create a video by filling out the form. When done, click the Create Video button to generate the video:
Tip: As the Shareable Form is a URL, you can easily share it with your team, collaborators, VAs, etc. It's a great way for anyone to create videos that get posted automatically on Twitter.
We now have a shareable form ready for creating videos for our tweets. Next, we're going to set up Zapier so the tweet will be automatically posted on Twitter.
Then, select your account from the list or sign in with your Creatomate Project's API key. As we want this Zap to trigger for videos generated with our Shareable Form, select our template Colorful Tweet in the Filter by this Template field. Click Continue:
Let's test the trigger by clicking Test trigger. As soon as the test is successful, Zapier shows us an example of the data we can expect from the trigger, along with the data returned by the form. Click Continue:
Choose Twitter as the app and Create Tweet as the event. Select your account from the list if you've used Twitter with Zapier before. Otherwise, sign in with your credentials and authorize Zapier with your Twitter account.
Then, set up the action to customize your tweet as follows:
Then, click Continue.
Let's click Test step to send a test tweet to Twitter. It will be posted immediately, so you might want to delete this tweet afterwards. When the test was successful, click Publish Zap.
It's as simple as that! You've created a template, turned it into a Shareable Form and set up an automated workflow in Zapier that posts the videos to Twitter.
Whether you are at home, on the road, or in the office, you can now easily share video posts with your Twitter followers. Just open the form, type your tweet, click Create Video, and it gets tweeted automatically with a video that is sure to attract some attention!