Choose a template that matches your brand's tone and style. It is possible to choose from a number of pre-designed templates as well as create your own using the online GIF editor.
To generate unique GIFs, make sure your template has at least one placeholder element that will be replaced through the API. This can be a text, image, or even a video clip.
Once you have a template, generating unique GIFs is as simple as calling the API. Just provide the template ID and the values you wish to insert into the GIF, such as a recipient's name, personalized text, or a custom photo.
The API can be invoked by programming languages such as Node.js, PHP, Ruby, and Python. And for those who don't want to code, it's possible to set up an automated workflow in Zapier such as the one described in this animated GIF tutorial.
It's that simple! Generating customized GIFs for your welcome emails, abandoned cart emails, thank you emails, and other campaigns is incredibly straightforward. Thanks to the REST API, you can fully automate the process using a script or a no-code tool like Zapier. Another option is to use the URL API, enabling you to generate dynamic GIFs on the fly.
And if you're using an email marketing platform such as Mailchimp, HubSpot, or Klaviyo, sending personalized images and GIFs is even easier. Check out this tutorial on how to add dynamic images and GIFs to your email campaigns.
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