The first step is to create a template that will serve as the design for your Instagram Reels. In this template, you can define placeholder elements like text and media, which will be automatically replaced with other content through your Zapier workflow.
While there are ready-made templates available, you may prefer to create your own designs. You can do this in the online template editor, which offers flexibility to create video designs that align with your brand's style and meet your specific needs.
Start your Zap with an app and an event to trigger your workflow. For instance, this could involve adding new products to your Shopify store, records to Airtable, or submitting entries through Google Forms.
To create Instagram Reels, add the Creatomate app with the Create Single Render event to your Zap. Then, select your template from step 1 and map any data to populate the placeholder elements within your template.
Once your videos are ready, it's time to share them on Instagram. While Zapier directly integrates with Instagram for Business, it currently only supports image posting, not videos. However, you can easily overcome this limitation by using SocialBee, a social media management tool that allows you to schedule and post Instagram Reels. Simply create an account, add the SocialBee app with the Create Post event to your Zap, and map the generated video from Creatomate.
That's it! In just a few simple steps, you can set up a custom Zapier workflow to create and post Instagram Reels on autopilot. Get started within minutes by following this step-by-step tutorial on creating a Zap with Creatomate and SocialBee.
Want to try it yourself? Get started for free in minutes: