Scale Video Production

Modern marketing strategies require an increasing amount of video content, such as social media videos, video ads, and personalized videos. So you might be asking yourself, "How can I efficiently scale up video production without overspending or taking too much time?" The answer is video automation!

On this page, we'll explore 3 video automation methods to create video content at scale, with and without coding:

Create many videos in bulk
Create videos using no-code tools
Create videos through API

How to Create Video Content At Scale?

Video automation simplifies the process of creating video content on a large scale by using templates and dynamic data. With just one design, you can generate countless unique videos by inserting data-driven elements like text, images, video clips, colors, and more. Let's delve into three automation methods for scaling video production: using a bulk generation spreadsheet, via no-code tools like Zapier, or through an API.

1
Start with a video template

To begin, you need to create a template that will serve as the blueprint for all the videos. This template should include placeholder elements that can be substituted with dynamic content such as text and media.

You can choose from many ready-made templates, but you can also create your own designs using the online template editor. The editor provides all the tools you need to create designs for various purposes, according to the ideas you have in mind.

01	Spring Sale	Image 1	#4980f1
02	Summer Sale	Image 2	#4980f1
03	Autumn Sale	Image 3	#4980f1
…	…	…	…
99	Holiday Sale	Image 99	#4980f1

99 videos generated

2
Choose your automation method

Once you have your template in place, pick one of the following three automation methods that work best for you:

The easiest and most accessible way is to use a bulk generation spreadsheet. This approach lets you create videos on a large scale by importing data from various sources such as product catalogs, CRM tools, or CSV files. To get started, take a look at this 7-minute tutorial.
If you want to establish a fully automated workflow that doesn't require any technical skills, a no-code tool like Zapier is a great option for you. By connecting over 5000+ apps, you can create custom workflows to produce videos at scale. For instance, you can generate videos whenever new data is added to your Google Sheets or CRM tool, which you can then share on social media, via email, and more. Here's a 8-minute tutorial to get you started.
Alternatively, you can programmatically generate videos on a large scale using code. If you or someone on your team is a developer, you can integrate with the REST API using programming languages like Node.js, PHP, Ruby, or Python. Check out this guide to get started.

3
Scale your video production

It doesn't matter which automation method you choose, you can scale video production to suit your specific needs. It's now easier than ever to efficiently produce large volumes of video content for your own marketing campaigns or those of your clients, whether you need social media content, advertising material, personalized videos, or anything else.

If you're unsure which method to choose, we recommend starting with bulk generation. If you need more automation, then decide whether you'll use a no-code or code-based approach. Below are some practical tutorials that use the bulk generation method, but the same videos can also be created with Zapier and the API:

👉 Create Personalized Videos At Scale
👉 Create Prospecting Videos At Scale
👉 Create E-commerce Product Videos At Scale
👉 Create Social Media Visuals At Scale

Frequently asked questions

How can I create videos at scale?

To efficiently create a large number of videos, you can use video automation software like Creatomate. Although it may sound technical, it's actually quite simple. Here's how the process works: start by creating a reusable template, and then leverage a spreadsheet, Zapier workflow, or API integration to insert dynamic text, photos, or colors. By doing so, you can automatically generate hundreds or even thousands of unique videos with ease.

What kind of videos can I create at scale?

You can automate any type of marketing video as long as the design fits within a template. Creating videos at scale is a popular practice for social media, advertising, and personalized marketing campaigns.

Can I scale video production without technical skills?

Yes, absolutely! You can use our bulk generation spreadsheet and Zapier integration without knowing a thing about coding.

How long does it take to set up?

All three automation methods can be set up within just 10 minutes. To help you get started, we have created a lot of step-by-step tutorials explaining practical use cases, utilizing both bulk generation, Zapier, and the API.

What's the best tool to create videos at scale?

We consider Creatomate to be the best video automation tool. It offers a comprehensive set of automation and design features, enabling users to generate visually appealing, high-quality videos at scale while maintaining brand consistency. For a detailed comparison with other products, you can explore our article on the best video generation APIs.