Dynamic Image Creation

Automatically generate image posts for social media or personalized images for email campaigns. Turn any type of dynamic data – such as titles, prices, product photos, and even names or profile pictures – into marketing images.

Dynamic images using a spreadsheet
Dynamic images by no-code automation
Dynamic images via API

How to dynamically create images?

Creatomate is an image & video automation platform that simplifies this process with a reusable template. Just create an image design once, then automatically insert dynamic data to generate numerous unique image variations. Here's how:

1
Create an image template

Dynamic image creation starts by making a template that acts as the design for all images. Inside this template, you can specify elements like text and photos that should vary for each image. These placeholder elements will be replaced with dynamic data in the next step.

You have the option to choose from ready-made image templates, but most likely, you'll want to create your own. The template editor offers a lot of customization options, allowing you to make an image design that perfectly fits your specific needs.

01	Spring Sale	Image 1	#4980f1
02	Summer Sale	Image 2	#4980f1
03	Autumn Sale	Image 3	#4980f1
…	…	…	…
99	Holiday Sale	Image 99	#4980f1

99 videos generated

2
Set up an automated workflow

Once you have a template in place, you can dynamically create images using one of the following methods:

The easiest way is by using a spreadsheet. Simply enter text values, upload photos, or import a CSV file containing content for your images. Once done, all your images will automatically be generated in one go. This approach is ideal for creating images in bulk, such as preparing social media content a month in advance. Here's a tutorial to get you started.
Another option is to set up a fully automated workflow using a no-code platform. With support for thousands of apps, both Zapier and Make give you the flexibility to build an image generation workflow that suits your needs. The best part? You can automatically share these images on social media as well. Check out this tutorial for posting on Instagram and this one for Facebook.
If you're a developer or have one on your team, you can also use the API. It's the most flexible method to create dynamic images directly from your application or script. You can use the programming language of your choice, including Node.js, PHP, Ruby, and Python. Check out this guide to get started with the API.

If you're looking to add personalized images to your email marketing campaigns, then check out this tutorial. It works with the most popular ESPs, including Mailchimp, HubSpot, Klaviyo, Convertkit, and many more.

3
Start creating dynamic images

Whether you're looking to promote your products on social media or launch a personalized email campaign, it's easy to do. We've delved into multiple automation options, and there's always one that fits your needs. Here, you'll find additional step-by-step tutorials covering practical applications to get you started right away.

In addition to images, Creatomate can also auto-generate videos. The process works similarly to dynamic image creation - you can use spreadsheets, no-code automation tools, or the API for this as well. If you're interested in dynamic video creation, we recommend following this tutorial first.

Want to try it yourself? Get started for free in minutes:

Frequently asked questions

What is dynamic image creation?

Dynamic image creation is the process of automatically generating lots of custom images from a single design. These images are created based on dynamic data, which may include personal information like someone's name or recent order, but can also be products from a catalog.

How can I automatically create dynamic images?

If your goal is to generate images for social media posts, you have three options. The easiest one is to utilize a spreadsheet to create images in bulk. Alternatively, you can use a no-code automation platform such as Zapier or Make, or integrate with the API to set up a fully automated workflow.

If you're looking to add personalized images to your email campaigns, the process is a bit different. This tutorial will walk you through it step-by-step.

What kinds of images can be created dynamically?

The automation process relies on a reusable template and dynamic data. Essentially, as long as the image design fits within a template and you can provide data to populate it, you can create almost any kind of dynamic image. However, it is primarily used to generate content for social media or images for personalized email campaigns.

How long does it take to set up?

A custom template can be made in less than 15 minutes using the online editor. The time it takes to auto-generate your first dynamic images varies based on your chosen automation method, but it could be as quick as 10 minutes. Explore our collection of step-by-step tutorials to guide you through the process.

What's the best tool for dynamic image creation?

In our opinion, Creatomate stands out as the top choice for creating dynamic images. Its online editor allows you to create image designs exactly the way you envision them. The automation process is versatile, offering options for various skill levels, ranging from those with no technical expertise to developers with programming knowledge. What's particularly interesting is that Creatomate can also automate video creation. So, if you're considering video marketing in the near future, Creatomate has you covered.