Posting video alongside your tweets is an effective way to increase visibility. And thanks to video automation, it is actually very easy to do. Even a simple auto-generated animation can help your tweet stand out significantly.
In this article, we'll explore how you can create any type of video for use on Twitter – completely automatically.
The best video formats for Twitter are horizontal (16:9) or square (1:1). If you choose any other format, you will see black borders surrounding the video. This means we'll have to create a video in either of these two aspect ratios. The first thing we need to do is create a video template. This is the design of the video, with placeholder elements such as text and images that can be dynamically changed.
For this example, we'll make a video based on the tweet content. For this, there are several pre-made templates that are specifically designed for use with Twitter videos. However, the template editor also lets you make video templates completely from scratch.
Once we have a Twitter video template, we'll be able to generate videos based on that template. To accomplish this, there are a number of options, ranging from partially automated to fully automated:
Whatever kind of Twitter video you want to automate, any of these tools will work. The best option depends on your workflow. Start by deciding whether you would prefer to work from a spreadsheet, a form, or a no-code workflow that is completely automated?
When in doubt, start with bulk generation. Then, you can further automate the workflow (like posting the video to Twitter automatically as well) using code or no-code.
Want to try it yourself? Start with this 7-minute tutorial: