Create Property Listing Videos for Social Media

Short videos featuring property images and details are excellent for promoting real estate listings on social media. With video automation, you can create captivating videos, stories, reels, and ads for your property listings using only a spreadsheet, Zapier workflow, or API integration.

Create real estate videos for social media
Generate a video for each property
Automate it with or without code

How to create property listing videos for social media

Video automation is a straightforward process that helps you create many videos from templates and dynamic data. With just one video design, you can automatically create videos for each listing based on properties' photographs, prices, descriptions, and realtor information. Here's a brief overview of how it works.

1
Create a property listing template

The first step is to create a property listing template, which is the design for your videos. It contains placeholder elements, such as text and images, which will be different for each video. Through one of the three automation methods outlined in the next step, these placeholders are filled with information about each listing.

There are several ready-made templates available that can be used across different social media platforms. However, you can also create your own templates using the editor, allowing you to create video designs that match your brand's style and needs.

01	Spring Sale	Image 1	#4980f1
02	Summer Sale	Image 2	#4980f1
03	Autumn Sale	Image 3	#4980f1
…	…	…	…
99	Holiday Sale	Image 99	#4980f1

99 videos generated

2
Choose your automation method

Once you have your template in place, pick one of the following three automation methods that work best for you:

Using a spreadsheet is the easiest way to create real estate videos. This process involves uploading a list of properties, where each spreadsheet row is converted into a unique social media video. This is a very effective way to create many property videos at once. Here's a tutorial with detailed instructions.
Use a no-code platform like Zapier. This allows you to set up a fully automated workflow using any of the 5,000 app integrations. As an example, you can create a workflow that generates a video based on a real-time trigger from another app (such as Airtable, Google Sheets, etc.), that automatically posts the video to social media. You will learn how in this tutorial.
Alternatively, you can programmatically generate a social media video for each property listing using code. If you or someone on your team is a developer, you can integrate with the REST API using programming languages like Javascript, PHP, Ruby, or Python. Check out this guide to get started.

3
Auto-generate social media videos for real estate

Thanks to video automation, creating social media videos for your property listings has never been easier. No matter what your needs are or what level of technical knowledge you have, one of the three automation methods mentioned above will work for you.

If you're not sure which method to choose, we recommend using spreadsheets. As your automation needs grow, you can always decide whether a Zapier workflow or API integration would be a better solution.

Want to try it yourself? Get started for free in minutes:

Frequently asked questions

How do I create social media content for real estate?

Social media is an excellent channel for promoting your properties, but creating all of these videos by hand is a time-consuming and laborious process. Fortunately, video automation eliminates all repetitive tasks, making the creation of real estate videos easier than ever. With a video automation tool like Creatomate, you can generate videos automatically from reusable templates and property listing information. The easiest method to accomplish this is to use a spreadsheet. Alternatively, you can set up a fully automated workflow using Zapier or API integration.

What kind of social media videos can I create for real estate?

You can create videos, stories, reels, and ads for Instagram, Facebook, Twitter, TikTok, LinkedIn, and more. It's mostly used to promote property listings, but you can create other kinds of real estate videos as well. With the online editor, you can create your own video designs based on what information you want to show in your videos.

How long does it take to set up?

Whatever automation method you choose, you can auto-generate real estate videos in less than 10 minutes. We have a bunch of step-by-step tutorials that walk you through the process. Take a look at this spreadsheet tutorial, this Zapier tutorial, or this code tutorial to get started.

Why should I automate property listing videos for social media?

It's faster, easier, and reduces human error. In real estate, social media marketing makes all the difference, and video automation makes everything so much easier. By setting up an automated workflow using Zapier or through the API, you can automate the workflow that creates an engaging video for each property listing and posts it to social media. In this way, realtors can benefit from social media marketing without spending too much time on it.

What's the best tool to create property listing videos for social media?

We believe Creatomate is the best tool for automatically creating social media videos for property listings. It has an online editor that lets you create real estate videos that meet your exact needs. Furthermore, Creatomate offers a variety of automation options, making it a highly accessible product for realtors, marketers, and developers alike.