Make your Instagram video creation more efficient by automating your Stories, Reels, or Ads. Especially for people who make IG videos regularly, video automation can save a ton of time or even automate the entire process.
Here's how to set up your own Instagram video automation within minutes, covering the most popular methods:
The first step in Instagram automation is to create a video template. This is the design and concept for your video. A template is simply a placeholder video that can be populated with content through an automated workflow.
You need the right template format depending on whether you're automating Reels, Stories, or Ads. All Stories are vertical (9:16). Ads and Reels can both have multiple aspect ratios. Here's where a responsive template helps; it lets you generate videos in multiple resolutions based on the same template.
There are several pre-made Instagram video templates available, but you can also make your own from scratch by using the template editor.
Once the video template is created, it can be used as part of an automated workflow. The automated workflow inserts unique content into the template so that each video is generated differently. The following options are available:
Having a template and automated workflow in place, it can run on its own. It is possible, for example, to set up a workflow that auto-generates and auto-posts Instagram Reels based on any automatic event. This event can be real-time or triggered by the entry of data into a spreadsheet or form. The Tutorials & Guides page has quick-start articles for almost any scenario.
If you're not sure what method to choose, try bulk generation first. After that, you can further automate the workflow (like posting the videos to Instagram automatically as well) using the code or no-code approaches.
Want to try it yourself? Start with this 7-minute tutorial: