Video Automation

Whether you are making videos for social media, personalization, marketing, or any other reason that requires you to make lots of data-driven videos, consider automating your workflows with video automation. Let's see how video automation works and how it can be applied as part of your own workflows.
  • Automate any type of video
  • Create video at scale
  • Easy to set up
  • No technical expertise needed

Tutorial: How to Automate Video

There are two ways to automate video: through code or no-code. The easiest way to automate video is by using a no-code tool, such as Zapier, along with an app you already know, such as Google Sheets or Airtable. Another option is to use code, such as JavaScript, Python, or PHP.

This tutorial will demonstrate no-code video automation. However if you prefer to use code, you may do so as well. Just follow the programming guides further down the page.

Create a video template

Automating video begins with creating a template, which is the blueprint for the video to be automated. A template consists of dynamic content, such as text captions, images, and video clips, all of which can be replaced by an automated process.

Creatomate offers a wide selection of ready-made video templates that can be customized for specific purposes, but it is also possible to create a video template entirely from scratch using the video editor, making it possible to create automated videos for virtually any use case.

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Set up a no-code workflow that creates videos

Once we have a video template, we will be able to automate our workflow based on that template. This can be accomplished through,, or Zapier is a good place to start if you've never used a no-code platform, as it's very beginner-friendly and easy to learn.

All the apps on Zapier are designed to work together to create fully automated workflows. As Creatomate is one of the apps on Zapier, you will be able to connect it with the software you are already familiar with.

Start creating videos on autopilot

No matter what type of video you want to automate, it is possible to set up a workflow that fits your needs. For example, you could set up a workflow that automatically creates videos from Google Sheets or Airtable. Another example is automatically creating and posting videos to social media based on what's in your Google Drive or Dropbox folder. Each scenario is different, so be sure to check out our no-code video automation guides too.

Additionally, there is even a simpler way to create video if you do not require a fully automated workflow, and that's by using Creatomate's spreadsheet-to-video or form-to-video tools. Take a look at it as well if you're interested in automating video in bulk.

Frequently asked questions

What is video automation?

Video automation involves creating and editing videos automatically using a predefined process. It differs from traditional video production, in which each video is made by hand. With video automation, it is possible to create many dynamic videos without human intervention. It's commonly used for automating videos for social media, personalization, and marketing purposes.

How can I automate video?

Automating video is typically carried out using a no-code platform (such as Zapier or Pabbly) or code (such as JavaScript, Python, or PHP). You don't need any technical expertise to set it up. Whatever your use case may be, we have straightforward guides to help you get started.

What kind of videos can be automated?

You can automate almost any kind of video. With Creatomate's video template editor, you can easily and intuitively set up your own video automation templates – be it for marketing, social, personalization, or any other purpose. Combining this with the use of a no-code platform such as Zapier, or a programming language for even greater flexibility, allows you to build custom automation workflows for any task.

How long does it take to set up?

An automated scenario can be set up in less than 10 minutes by using a platform such as Zapier. Further down this page, there are several guides that will guide you through the process step-by-step.

Who is video automation intended for?

Video automation is highly beneficial for those who plan to make a large number of videos that follow a common pattern. It's easy to set up, and saves a considerable amount of time for each automatically generated video. Moreover, it eliminates the need to outsource repetitive video creation tasks.

What are the benefits of automating video?

If you regularly create videos, there is a good chance that much of the process can be automated. Automating the process enables you to focus on more meaningful tasks, reduces human error, and allows you to create on-demand videos based on real-time events (think personalized and data-driven videos).

What's the best video automation tool?

We believe Creatomate is the leading video automation solution on the market because it offers all the tools necessary for generating video in one place. Moreover, it offers the most advanced video editing capabilities of all video automation APIs. See this article for a comparison of the product with other comparable tools.

Quickly get started

Learn how to automate your videos by following our practical tutorials.

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