Video on social media comes in different styles and formats. Start by thinking about the social media platforms you're targeting. On Facebook and Twitter, videos tend to be horizontal instead of vertical, like Stories and TikTok, which have a storytelling format that appeals to a younger audience.
Creatomate comes with several video styles that work with any of these formats out-of-the-box. Alternatively, you can design your own social media video template with the online template editor. Once you have a template ready, you can use it to automatically generate tons of social media videos, as we'll see next.
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The video template from step 1 can then be put into an automated workflow. There are several ways to accomplish this, ranging from code-based approaches to no-code ones. If you do not wish to use code, you can set up an automated routine using a no-code tool such as Zapier. This is by far the easiest method of automating social media videos. Through Zapier, we are able to connect thousands of apps in a way that completely automates the process.
Creating a video template and automated workflow takes only a few minutes, but already pays off with the first auto-generated social media videos. As an example, you may set up a Zapier scenario that runs automatically whenever a new row is added to a spreadsheet. The workflow can take data from this row, create a video featuring a custom text message and pictures, and automatically post the video on all social media platforms.
Whenever that automated scenario runs, a bit of effort is saved, which can accumulate over time to result in considerable time savings. In the fast-paced world of social media, where consistency in posting is essential, using automation to create video posts is an excellent way to be more efficient.