Creative Automation by API

Automate and scale your creative production with videos, images, and banners generated through an API. Effortlessly generate unlimited visuals for advertising, social media, e-commerce, personalization, and more. Streamline your marketing campaigns using creative automation, whether it is through a no-code tool like Zapier or a coding language like Node.js, PHP, Ruby, or Python.

API for creative automation
Produce videos, images, and banners at scale
Auto-generate marketing creatives

How to use an API for Creative Automation

Creative automation is the process of automatically generating marketing visuals using templates and dynamic data. With just a single design, it allows for the creation of hundreds or even thousands of unique visuals by inserting data-driven elements such as text, images, video clips, colors, and more. Below is a brief outline of how to use creative automation in your own marketing.

1
Start with a creative template

The first step to creative automation is setting up a design template. You can pick one of the pre-made templates or you can create your own from scratch. Whether you are working with images, videos, or banners, the template editor provides a wide range of options to help you design the creatives you have in mind.

To make your template ready for automation, you can designate placeholder elements like text and media, which can be automatically substituted with dynamic content using the API.

curl -s -X POST https://api.creatomate.com/v1/renders \
-H 'Authorization: Bearer Your-API-Key' \
-H 'Content-Type: application/json' \
--data-binary @- << EOF
{
"template_id": "Your Creative Template ID",
"modifications": {
"Name": "Spring Sale",
"Discount": "30%",
"Image": "https://example/image.jpg",
"Logo": "https://example/logo.jpg"
}
}
EOF

2
Set up the API Integration

After creating a template, you can use the API to automatically generate videos, images, or banners based on that template. The API can be accessed using programming languages like Node.js, PHP, Ruby, and Python, as well as no-code tools like Zapier, making it user-friendly for developers and non-coders alike.

Creating data-driven visuals is as straightforward as sending a single POST request. Within this request, you provide a template ID, along with the desired content to be inserted into the template, such as titles, photos, or any relevant data. The API generates the requested video, image, or banner, then sends it back for further processing.

3
Automatically generate your creatives

It's that simple! Regardless of the type of marketing videos, images, or banners you require, creative automation seamlessly integrates into any software application or no-code workflow. By connecting data sources like product catalogs, CRM tools, spreadsheets, or CSV files, it is possible to generate a large number of creative visuals in just minutes.

If you prefer a scalable approach without a fully automated workflow, our spreadsheet method is perfect for you. Check out our 7-minute tutorial to learn how you can use a simple spreadsheet and a template to create videos, images, and banners in bulk.

Want to try it yourself? Get started for free in minutes:

Frequently asked questions

What is creative automation by API?

Creative automation is a software solution designed to speed up creative production by eliminating manual and repetitive tasks. By combining a reusable template with any type of data, you can effortlessly create unlimited videos, images, and banners. Although automation may seem technical, it can be used through APIs or user-friendly no-code tools like Zapier. Developers, marketers, and agencies utilize creative automation to efficiently produce content for social media, advertising, personalization, and other purposes, thus reducing the time and energy spent on these tasks.

How can I automate creatives by API?

It's a straightforward process. Begin by creating a template in the editor, serving as the core structure for all your creatives. After that, use the API to insert content such as titles, photos, colors, and more into the template, resulting in unique videos, images, and banners.

What kind of creatives can I automate using the API?

As long as the design of your creatives fits within a template, you can automate virtually all types of videos, images, and banners. For example, it is typically used for advertising and social media campaigns to reach different markets and promote various products, where creatives are produced in multiple formats and languages.

Can I use creative automation without coding?

Yes! You can set up a Zapier workflow without requiring technical skills. And if you prefer automating creatives without the need for a fully automated workflow, you can also utilize our spreadsheet and form features.

How long does it take to set up?

Setting up a custom Zapier workflow takes just a few minutes of your time. To help you get started right away, we have put together helpful step-by-step tutorials. Moreover, if you are already familiar with APIs and programming languages like Node.js, PHP, Ruby, or Python, you can create your first creative in as little as 10 minutes using this guide.

What's the best API for creative automation?

In our opinion, Creatomate is the best API for creative automation. It offers a comprehensive suite of automation and design features, enabling users to generate visually appealing, high-quality videos, images, and banners on a large scale, all while maintaining brand consistency. For a detailed comparison with other products, be sure to explore our article on the best video generation APIs.